Regardless of the situation and a particular moment, there are two fundamental things concerning language, one is Elegance and the other Simplicity. Both are absolutely essential to convey a message with power and forcefulness. Not applying these two rules, makes any contents, however good, lose all its value.
We can see a very good example of this in the reply made by the company SEAT S.A. to Netflix, following their comments on social networks about the SEAT 600 in the TV series La Casa de Papel. Not only social networks, but also the print media echoed the comment, using precisely the word elegant in the headlines. Nice it is definitely, when things are done right.